The Federal Repbulic Blog

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Buying website traffic can be one of the quickest and most lucrative ways you can increase traffic to your website. It is simple. It is fast. It is efficient. However, let me warn you now: you can burn a quick hole in your pocket if you don’t know what types of traffic to buy, from where, and how to use it effectively.

So, what types of traffic should you buy?

There are so many different forms of paid traffic out there, but in the end it all boils down to quality, targeted traffic. Although organic SEO traffic would be ideal, it can take an eternity to get it. Besides, playing the SEO game is definitely not something you want to do, especially if you want to start making money as quick as possible. On the other hand, if you buy website traffic then you can get it instantly – without having to rely on the almighty Google to deem your website worthy in its presence. It is for this very reason that buying website traffic has become so popular.

Before we look at the most popular forms of traffic you can buy, I want to point out one more thing. The most important phrase you need to remember when it comes to buying traffic is “Return On Investment,” also known as ROI. Buying traffic is a risk, just like any form of advertising. Since you are paying for the traffic, you MUST return a profit. Paid traffic is just too expensive to use for branding purposes, especially if you’re a small business owner or internet marketer. We’ll discuss more on that in a second.

Now, let’s explore some of the primary sources of paid traffic:

1.  Media Buys:

Media buying is all about knowing your target audience and knowing where to find them. Most people use media buying to buy banner space on websites. Although AdWords allows you to purchase banners on its Adsense network, there are literally thousands of other alternatives available such as ad networks, social networks, co-registration offers, or my all-time favorite — direct buys. With direct buys, you can find high traffic websites in your niche and choose which ones you want to advertise on. Not only are they cheaper than other outlets, but you can zero in on your target audience to maximize your conversions.

2. PPC Advertising:

This is by far the most targeted traffic because it comes from highly relevant searches. People are actually searching for what you’re offering. Google Adwords, Yahoo Search Marketing and Facebook are the top three pay per click programs out there that allow you to buy advertising space based on a list of keywords. You have considerable amount of control over the traffic that is delivered to you through PPC, which is really nice because you can constantly tweak your campaigns to increase your ROI.

Tip: Some advertisers put their company name in the title of their text ad for branding, but if you want to maximize your ROI it’s usually best to focus on product name keywords, or whatever else your customers might be searching for.

3. CPV Traffic:

CPV stands for “cost per view” and although it is fairly cheap, it can be one of the most difficult paid traffic sources to get a decent return on. With CPV there aren’t as many targeting options available as other forms of paid traffic and you usually have to pay per impression as opposed to a CPM (cost per thousand) basis. The traffic is usually delivered as full page ads (pop-unders or pop-overs) to users who have agreed to receive it, usually by installing 3rd party software on their computer, whether knowingly or unknowingly. Despite all of this, CPV traffic is also relatively new and there is almost no competition, so it’s something that you should definitely look into.

4. Mobile Advertising:

Mobile marketing has become the latest trend in advertising since users are spending more and more time surfing the net on their phones. If you’re interested in giving mobile marketing a shot, you should check out Google’s AdMob network. It is the biggest mobile advertising source yet and as you can tell by the name, it is going to be really big in the near future. If you run an offline business, you can even check out text message marketing, which has a higher response rate than email.

As you can see, if you want to buy web traffic then you have a ton of options available. There really is no right or wrong answer when it comes down to which one works the best. Just remember that all that really matters are conversions and your ROI. So, in the end it’s all about testing different ad sources, tweaking your results, and repeating what works.

Happy Advertising!

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